About the Institute
We develop businesses.
Since 1992 the leading institute for the entrepreneurial future of insurance intermediaries in the German-speaking countries and the UK.
Profile
Intermediaries become entrepreneurs. We have been working on that for more than three decades.
Institut Ritter is the leading training and consulting institute of the German-speaking insurance industry for entrepreneurship and agency development. Founded by Steffen Ritter in 1992, we develop intermediary businesses into companies that grow, retain their people and gain in value.
For insurers, the Institute runs leadership development on a large scale, for example with the Business Developer Programme, which ends with IHK and Ritter certification. Our programmes work where strategy has to become daily practice for intermediaries, agencies and brokers: practical, measurable and beyond the training room.
“Intuition alone can no longer handle all of this.”
Steffen Ritter, born in Sangerhausen in 1968, is a business trainer, author and speaker. In 1992 he founded Institut Ritter, which he still leads as Managing Director. He has written several business books published by Springer Gabler and GABAL, speaks at the DKM, initiated the Unternehmer-Ass, co-initiated the Jungmakler Award Germany and is jury president of the Jungmakler Award Austria.
- founded – more than three decades of industry experience
- 1992
- participants in training and programmes
- 210,000+
- intermediary businesses supported
- 16,000+
- years of the Unternehmer-Ass award – since 2006
- 20
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Values
What Institut Ritter stands for
Entrepreneurship before product sales
An intermediary business is a company. Run it like one and you sell better, attract better people and build value.
Standards and routines instead of chance
Success becomes predictable when processes, roles and routines are clear. Selling can run by itself.
Practice that works in daily business
Every format ends with implementation: tools, templates and transfer tasks that work on the next working day.
Putting the future to work early
From AI assistants to automation: new possibilities are tested before they become part of programmes for the industry.
History
The Institute's journey
- 1992
Steffen Ritter founds Institut Ritter in Sangerhausen.
- 1999
First issue of the Unternehmer-Ass magazine, then published quarterly for many years.
- 2006
First Unternehmer-Ass awards to Germany's Insurance Agency and Insurance Broker of the Year.
- 2011
Launch of the Jungmakler Award Germany, initiated by bbg, co-initiated by Steffen Ritter.
- 2025
The Unternehmer-Ass is awarded for the 20th time.
- Today
Vermittlerwelt by Ritter is emerging as the digital platform for intermediaries, initiated by Institut Ritter.
The platform for intermediaries who want more
Tools, knowledge, training and “Frag Steffen” (Ask Steffen): on Vermittlerwelt, intermediaries work on their business every day. Six topic areas, one path from understanding to implementation.
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Steffen Ritter
Strategy meeting
30 minutes · online meeting
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