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Welcome to Institut Ritter

We move how intermediaries grow tomorrow.

The leading institute for the entrepreneurial future of insurance intermediaries in the German-speaking countries and the UK. Innovation driver, award initiator and partner to more than 16,000 intermediary businesses since 1992.

Plan a partnership

For insurers & organisations

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For intermediary businesses

Featured in

  • AssCompact
  • Versicherungsmagazin
  • DAS INVESTMENT
  • Cash
  • Versicherungsbote
  • Versicherungsfunk

Beyond training. Measurable growth.

We turn entrepreneurial ambition into results: we analyse what the best intermediary businesses do differently, translate it into programmes and support implementation until it holds in daily business.

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Best practices from 20 years of Unternehmer-Ass

Since 2006 a balanced jury has assessed the strongest intermediary businesses in the German-speaking countries. We analyse what they do differently and turn it into standards for the entire industry.

Awards & analysis
Initiated together with
  • BVK
  • AssCompact
  • Versicherungsmagazin
2026 ceremony · 27 October · DKM Dortmund
–days –hours –minutes

For insurers & organisations

In-house partnership

Insurers, sales organisations and associations bring Institut Ritter in-house: for leadership development on a large scale, for strategy formats and for introducing AI to their intermediaries. Every partnership begins with a personal planning meeting with Steffen Ritter.

Plan a partnership Use cases & formats
Your circumstances Our tailoring

Reality check for insurers · 30 seconds

Three questions. One clear direction.

  1. 1

    Is growth in your tied agent force driven mainly by top performers while large parts have stagnated for years?

  2. 2

    Does your back office miss sales opportunities in customer conversations every day?

  3. 3

    Are your in-house AI programmes still underused?

Nothing is stored or sent.

No obligation · for boards and divisional management

Executive Briefing on best practices at your board meeting

Steffen Ritter brings the current best practices of the most successful intermediaries in 2026/27, together with the know-how from 20 years of the Unternehmer-Ass award, straight to your board: concise, tailored to your organisation, with concrete starting points for your own sales force.

  • The current best practices of the most successful intermediaries
  • A clear view of where your intermediaries leave profit and growth on the table
  • Concrete starting points for your own sales force
  • A proposal for next steps, with no obligation
Send proposed dates by email

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Steffen Ritter on stage, seen in the monitor of a TV camera Stages · trade media · juries The voice of the industry Role in the industry Awards & initiatives Setting the standards View awards Publications & studies Thinking for an entire industry Publications

Dates

Upcoming open formats

In person · on site Meet, experience, take away
Digital · live online Online series, the start date is what counts
Steffen Ritter, founder and Managing Director of Institut Ritter

Founder & Managing Director

Steffen Ritter

Business trainer, author and speaker. In 1992 he founded Institut Ritter, which he still leads today. Initiator of the Unternehmer-Ass, co-initiator of the Jungmakler Award Germany, jury president of the Jungmakler Award Austria and author of business books published by Springer Gabler and GABAL.

“Intuition alone can no longer handle all of this.”

AssCompact column “Von Intuition zu Automation”, 12/2025

#pinkpullunder The world’s only pullunder check for entrepreneurs · 2 minutes · 12 questions

Which entrepreneur is hiding under your pullunder?

Steffen Ritter wears pink. What about you? Eight entrepreneur types from 20 years of Unternehmer-Ass, each with its own pullunder, from the System to the Future Pullunder. Find yours, see how entrepreneurial you are by comparison, and meet your Award twin.

Not scientifically proven, but unique in the world. Dress code: optional. Curiosity: mandatory.

Instant result, no sign-up

Book a meeting

The first step is a conversation.

Steffen Ritter Strategy meeting 30 minutes · online meeting

Planning an in-house partnership

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Direct: 03464 573980 info@institutritter.de Chat with Steven

Check 2027, exclusively for intermediaries

See in 10 min. where intermediaries leave profit and growth on the table

Not an online quiz but a handbook to fill in: 13 pages, 24 quick wins, a traffic light per area and your personal action plan (in German). Fill it in on screen or print it out and use a pen.

  • AAI & processes
  • BCustomer communication & automation
  • CSales & back office

Free by email, with a personal action plan (in German). Plus regular insights from the Institute.

Request the Vermittler-Check

Recommend the Vermittler-Check

Colleagues benefit too. The message is already written for you.

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The platform for intermediaries who want more

Tools, knowledge, training and “Frag Steffen” (Ask Steffen): on Vermittlerwelt, intermediaries work on their business every day. Six topic areas, one path from understanding to implementation.

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